The event happened at the main building of FIESP at 1313, Paulista Avenue, Sao Paulo. It is located in the main business urban area of Brazil. Every day passes in front of this building more than 3 million people.
FIESP congregates more than 42% of Brazilian GNP, and it has a very strong political influence in Brazil. The Event was also realized in 2007 and 2008. Last year the Event attracted 8 000 attendants. This year, FIESP estimates to receive more participants